Independent opticians · Biltmore Plaza, Phoenix
Glasses made for the person wearing them.
For more than four decades, Vince and Tara Fontana have fitted the prescriptions other shops find difficult: progressives, strong lenses and everything in between. Designer frames, ZEISS lenses and our own lab, under one roof.
5.0 on Google · No appointment needed
What we do
Specialists in the glasses that are hard to get right.
- 01Progressive LensesDistance, computer and reading in one lens, without the swim. Fit is everything, and fit is what we do.
- 02Complex PrescriptionsStrong prescriptions, high astigmatism and the jobs other shops send back. This is our specialty.
- 03Designer FramesExclusive, handmade and designer frames, chosen for quality, not logos. Personally fitted.
- 04Prescription SunglassesPolarized, photochromic and Maui Jim prescription sun lenses, including progressives.
- 05On-Site Lab and Same-Day GlassesOur own lab means fewer shipping delays, tighter quality control and many pairs done the same day.
- 06ZEISS Lens TechnologyZEISS freeform progressives, ClearMind, PhotoFusion X light-adaptive lenses and DriveSafe for night driving.
Meet the owners
Vince fits the frames. Tara runs the lab. You get both.
Vince Fontana specializes in frame selection, fitting and the precise measurements complex prescriptions demand. Tara Fontana runs the optical lab: lens technology, precision finishing and the craftsmanship you can see in the edges.
"Every pair of glasses should be made for the person wearing them."Our story
Lens thickness tool
See what the right lens does for a strong prescription.
Slide to your prescription strength (the SPH number on your Rx). Edge thickness is estimated for a medium 52 mm frame.
Estimates for illustration. Real thickness depends on your frame, pupillary distance and astigmatism. How to choose between 1.67 and 1.74.
Frames
Designer, independent and handmade. Chosen for quality, not logos.
On-site lab
Many glasses are ready the same day. Some while you wait.
Most shops ship your order across the country. We edge and finish many lenses right here, so there is less waiting and every pair is checked by the people who fitted you.
How the lab worksGoogle reviews
5.0
From 12 Google reviews. Every single one five stars.
What people say after they pick up their glasses.
- 01
Patience
No rush, no pressure. People mention being given all the time they needed to choose.
- 02
Fixing what others could not
Progressives and strong prescriptions finally done right after trying other shops.
- 03
Personality
Vince's humor and Tara's eye for detail come up again and again.
- 04
Speed
Lenses finished in the on-site lab, often faster than expected.
From the journal
Straight answers from behind the counter.
FAQ
Good questions
Do I need an appointment?
No. Walk in any time we are open. If you are coming for a progressive fitting or want Vince or Tara for a longer frame session, a quick call ahead helps us give you our full attention.
Do you do eye exams?
We are opticians, not optometrists, so we do not perform eye exams. Bring a current prescription from any eye doctor and we will take it from there. We are happy to recommend local doctors.
Can I use my FSA or HSA?
Prescription eyewear, including prescription sunglasses, is generally an eligible FSA and HSA expense. Check your plan for details.
Do you take vision insurance?
Call us with your plan name and we will tell you how we can help. Many patients use out-of-network benefits and we can provide the paperwork.
Where are you, exactly?
The northwest corner of Biltmore Plaza at 3126 E Camelback Rd, next to Safeway. Parking is free and right out front.
Visit the shop
Walk in. No appointment required. The humor is free.
3126 E Camelback Rd, Phoenix, AZ 85016. The northwest corner of Biltmore Plaza, next to Safeway, with free parking out front.
| Monday | 10:00 am to 5:30 pm |
|---|---|
| Tuesday | 10:00 am to 5:30 pm |
| Wednesday | 10:00 am to 5:30 pm |
| Thursday | 10:00 am to 5:30 pm |
| Friday | 10:00 am to 5:00 pm |
| Saturday | 9:00 am to 12:00 pm |
| Sunday | Closed |
Get started
Send us your prescription.
Text us a photo, or leave your number and we will call you. We will check it, suggest lenses and let you know what to expect before you come in.